Our Process - Progeny Communications
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Our Process

IMPACTFUL BRAND EXPERIENCES

Consumers over 50, especially women, have both the money and time to spend, yet they remain invisible to many advertisers. We work with brands and collaborate with agencies to reconnect brands to the most dynamic, influential and cashed up consumer group. Our process reveals the untapped potential for a brand to engage with this cohort whilst not compromising on its overall brand positioning.

AMPLIFY YOUR MESSAGE

With our proven expertise in consumer behaviour, Five9 Media is introducing a unique approach to disrupt the current advertising, marketing and communications paradigm. We are creating an opportunity for brands to continue the relationship with the over 50+ consumer in an authentic and relatable way, resulting in brand longevity and ultimately more sales. There is a new requirement for consumer brands to include an Over 50 strategy in their current marketing mix. Just as you have a Marketing Strategy, a Media Strategy, a PR Strategy, and a Digital Strategy, an Over 50 strategy will create a purpose driven, results oriented dynamic that will enhance your current brand position.

CATEGORY INSIGHTS

BRAND DISCOVERY

OVER 50's STRATEGIC PLAN

IMPLEMENTATION

CONNECT WITH POWER CONSUMERS

REVIEW & AMPLIFY