Baby Boomers on average spent more per online transaction than either of the two other younger generation groups.
The group spending the most time online is baby boomers, those aged 51-69. More than half (51 percent) are online 15 hours a week, as opposed to Millennials (18-33 year olds) at just 41 percent.
Watching most car commercials, you’d be forgiven for assuming all drivers are in their mid-30s. But Australians aged 65-plus are today around 50% more likely to intend to buy a new car in the next four years than they were 2007—and there are, in fact, almost as many of these buyers across the country as there are 25-34 year-olds in the market.